optivert

THE HANDS-ON SHOPIFY GROWTH PARTNER

AUSTIN, TX / BUILT FOR DTC

Better stores.
Stronger growth.

Turn more first clicks into long-term customers. We connect the storefront, the customer journey, and the work behind it.

Find your next growth move

Strategy that ships. Execution that keeps going.

THE OPTIVERT LOOP01—06
One store.
Every growth lever.
01 STOREFRONT
02 CONVERSION
03 RETENTION
BUILD TEST LEARN REPEAT
A connected approach. Not another disconnected agency.

Made for brands on Shopify

FROM DAILY OPERATIONS TO THE NEXT BIG EXPERIMENT

LESS HANDOFF.
MORE FOLLOW-THROUGH.

Your business doesn’t need
another slide deck.
It needs things to happen.

Great ideas get lost between agencies, apps and internal teams. Optivert brings the strategy and the hands-on execution together, so the work moves forward and every improvement connects to the bigger picture.

01 / WHAT WE DO

All the right levers.
One accountable partner.

Keep the store running. Make it convert.
Give customers a reason to stay.

01Conversion & experimentationCRO + A/B TESTING+

Make more of the traffic you already have. We turn customer friction into a focused testing program, then build the changes worth testing.

  • Conversion audits & opportunity mapping
  • Landing pages, PDPs & checkout journeys
  • A/B test strategy, implementation & analysis
  • Merchandising, bundles & offer testing
Improve the customer journey
02Shopify, day in & day outSTORE OPERATIONS+

The day-to-day details make the difference. Get a partner who can own the backlog, coordinate launches and keep your storefront moving.

  • Theme updates & storefront maintenance
  • Product launches & merchandising
  • App configuration & integrations
  • Promotion setup & storefront QA
Get the backlog moving
03Custom apps & developmentBUILT AROUND YOUR BUSINESS+

When an off-the-shelf app doesn’t quite fit, build the tool your business actually needs. Practical development, without unnecessary complexity.

  • Custom Shopify apps & extensions
  • Storefront features & integrations
  • Internal tools & operational dashboards
  • Technical discovery & ongoing iteration
Build something useful
04AI that does the busyworkWORKFLOWS + AUTOMATION+

Find the repetitive work slowing your team down, then design useful AI-assisted processes with the right review and control points.

  • Workflow audits & automation roadmaps
  • Content & merchandising assistance
  • Reporting & operational processes
  • Team documentation & practical rollout
Streamline the work
05Email, SMS & lifecycleRETENTION MARKETING+

Build a customer conversation that continues after checkout. Connect campaigns and automated journeys to the moments that matter.

  • Welcome, cart & post-purchase journeys
  • Email & SMS campaign planning
  • Segmentation & personalization
  • Win-back, replenishment & lifecycle testing
Make the next purchase easier
06Subscriptions & lifetime valueBUILD FOR THE LONG TERM+

A first order is the beginning. Improve the subscription experience, understand why customers leave and give them better reasons to stay.

  • Subscription offer & onboarding optimization
  • Customer portal & cancellation journeys
  • Churn, cohort & repeat-purchase analysis
  • Retention experiments & LTV strategy
Build longer customer relationships

02 / HOW WE WORK

A tighter loop.
A better way forward.

Clear priorities. Visible work.
Decisions grounded in what we learn.

01

Find the friction.

Understand the store, the customer and the operational gaps. Separate the important work from the merely urgent.

02

Build the right thing.

Turn priorities into a focused roadmap. Design, develop and launch improvements with a clear reason behind each one.

03

Learn. Then go again.

Measure against the right baseline. Keep what works, question what doesn’t and use the learning to guide the next move.

03 / IN THE TRENCHES

We build brands, too.

Because operating a DTC business
changes how you solve its problems.

MEN IN BATHS™IN-HOUSE BRAND
MAN UP.
TAKE A BATH.
MEN
IN BATHS™MINERAL BATH SOAKBLACK SALT
& CYPRESS3 BATHS / 420 G
DIFFERENT BY DESIGN.ILLUSTRATIVE PACKAGING
OUR OWN DTC BRAND

Men in Baths.
Built to stand out.
Made to soak in.

A men’s bath brand with a clear point of view: making baths manly again. Men in Baths is an Optivert-owned brand, giving us a firsthand perspective on the details behind a DTC launch.

From the storefront and product story to retention and the realities of running the business, it’s the same connected thinking we bring to client work.

SHOPIFYBRAND EXPERIENCEDTC OPERATIONS
Explore Men in Baths

A FEW THINGS WE BELIEVE

Good growth
is built in
the details.

01

Revenue is a system.

Your store, lifecycle and operations should work together. We look beyond individual channels.

02

Execution is part of the strategy.

The roadmap matters. So does getting the work live, checking it and improving it.

03

Proof beats promises.

Clear hypotheses, useful measurement and honest reporting. No guaranteed lifts or borrowed success stories.

04 / YOUR NEXT MOVE

Let’s find
your next
growth move.

Tell us what’s working, what’s stuck and where you want to go. Drop us an email.

Built for ambitious Shopify brands.
Based in Austin. Working wherever you are.